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We work
independently or in partnership with presenters to
ensure that all
concerts have as much good advance and post-event
publicity as
possible. We coordinate interview scheduling with the
local and
national media. For important concerts in major
cities, we write and
distribute press releases to promote the concerts.
These releases are
followed by thorough and thoughtful follow-up. We
offer long-term
advice and road-mapping to bring careers to the next
level. We maintain
press kits and biographies, select photographs, and
create new and
innovative pitches to the media. We specialize in CD
releases and
special events, offering the full scope of our
office's services to our
full-time clients. For examples of results and case
studies,click here.
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The special
events and projects our office has covered range from
international
piano competitions to orchestral and solo concerts to
opera premieres
to CD and DVD releases. We also handle special events
in dance, visual
arts and theater. In addition to writing and
distributing press
releases and implementing thorough follow-up with the
media, we advise
about media advertising and flyers. For examples of
results and case
studies,click here.
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The service
of providing a road map with a strategic route of
action is available independent of the company's
on-going public relations and event production
services. Recently, a manager, two instrumentalists,
two chamber music ensembles, the head of a music
school, the executive director of a major New York
City research institution, a singer, and a young
composer/pianist came to us for solutions to a wide
range of problems: the best date to schedule a New
York concert; ideas to generate increased attendance
at a lecture/performance series; information about
becoming affiliated with a publishing company; advice
on obtaining management; suggestions about repertory
and scheduling for new CD releases; the promotion of
an important performance abroad; the proper handling
of an injury sustained by a pianist; and advice to
boost the career of a well-known artist whose number
of bookings was decreasing. We also provide
profile-consulting services to performers, assisting
in the selection of headshots; researching and
personalizing biographies; and offering advice on
other press kit materials. Nancy Shear has presented
lectures and seminars targeted to inform music
presenters about savvy marketing and public relations
procedures.
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