& Sons - Horowitz Month-Long Tribute, and Launching of the Boston
addition to ongoing press representation, Nancy Shear Arts Services
represented Steinway & Sons during the Horowitz month-long tribute
and the launching of the Boston Piano. Our office conceived, produced,
administered, and publicized a series of events in Steinway Hall to
honor Horowitz, to keep alive and prominent the association between
Steinway and Horowitz, and to keep a steady flow of traffic of targeted
clientele coming into Steinway Hall. The most challenging project,
however, was the launching of the Boston Piano, a high-quality,
cost-effective, mass-produced piano with Steinway engineering. Unlike
Steinway, however, the Boston Piano was not hand-crafted or made with
top-of-the-line materials. Our office carefully navigated the situation
by using Steinway's name to elevate the prestige of Boston Piano
without compromising the reputation of Steinway & Sons. For
complete results, click here.
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