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Nancy Shear Arts Services
180 West End Avenue, 28N-P
New York, NY 10023-4908
Tel: (212) 496-9418
Fax: (212) 787-8174

Organizations and Competitions

Steinway & Sons - Horowitz Month-Long Tribute, and Launching of the Boston Piano
In addition to ongoing press representation, Nancy Shear Arts Services represented Steinway & Sons during the Horowitz month-long tribute and the launching of the Boston Piano. Our office conceived, produced, administered, and publicized a series of events in Steinway Hall to honor Horowitz, to keep alive and prominent the association between Steinway and Horowitz, and to keep a steady flow of traffic of targeted clientele coming into Steinway Hall. The most challenging project, however, was the launching of the Boston Piano, a high-quality, cost-effective, mass-produced piano with Steinway engineering. Unlike Steinway, however, the Boston Piano was not hand-crafted or made with top-of-the-line materials. Our office carefully navigated the situation by using Steinway's name to elevate the prestige of Boston Piano without compromising the reputation of Steinway & Sons. For complete results, click here.

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