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Nancy Shear Arts Services
180 West End Avenue, 28N-P
New York, NY 10023-4908
Tel: (212) 496-9418
Fax: (212) 787-8174

Chamber Music

Guarneri String Quartet - Personnel Change/Lincoln Center Celebration of 40th Anniversary
As Press Representatives for the Guarneri String Quartet, we handled two critical career milestones in the ensemble's history. After 37 years of music-making, the quartet experienced its first personnel change when cellist David Soyer retired and was succeed by his student and prot�g� Peter Wiley. As a quartet who had been a research model for the business world, their reputation was based on their world-class musicianship as well as their longevity. Nancy Shear Arts Services devised the media concept of "Passing the Bow," which emphasized the familial, generational aspect to the personnel change. The new cellist stepped seamlessly into his mentor's former position, and the quartet began a highly visible new era. The second benchmark was the celebration of the Guarneri String Quartet's 40th anniversary in which Nancy Shear Arts Services created, produced and publicized three events at Lincoln Center. These events, free and open to the public, included an open rehearsal, master class led by the quartet, and panel discussion that brought together three generations of the finest players in chamber music. These events were attended by capacity audiences, and received abundant attention in the print and broadcast media. For results of "Passing the Bow" and the 40th Anniversary Celebration, click here.

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