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 Fiddlefest at
Carnegie Hall
Fiddlefest, the gala
benefit for Opus 118: Harlem Center for Strings, was headed by teacher
Roberta Guaspari and later turned into a documentary, "Small Wonders,"
and film, "Music of the Heart," starring Meryl Streep. Nancy Shear Arts
Services handled the 2002 Apollo Theater Gala, and the 2003 Carnegie
Hall Gala which celebrated the 10th anniversary of Opus 118 - Harlem
Center for Strings. The Carnegie Hall event had violin students playing
side-by-side with some of today's greatest musicians: Yo-Yo Ma, Itzhak
Perlman, Pinchas Zukerman, Joshua Bell, Bobby McFerrin, Dave Grusin,
Mark O'Connor, Regina Carter and others. Our challenge with the
Carnegie Hall project was to generate more publicity for an
organization that had already received much attention though the
Hollywood movie and documentary, as well as extensive publicity the
previous year generated by our work on the Apollo Theater event.
Through carefully crafted press materials and thoughtful pitches, we
were able to place a story and large front page photo in the New York
Times at a time when the newspaper covers were dominated by the war in
Iraq. We also arranged for coverage on NBC's Today Show, and placed a
story in Associated Press which broke nation-wide. For complete press
results, click
here.
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