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 Fiddlefest at
Carnegie Hall
Fiddlefest,
the gala
benefit for Opus 118: Harlem Center for
Strings, was headed by teacher
Roberta Guaspari and later turned into a
documentary, "Small Wonders,"
and film, "Music of the Heart," starring Meryl
Streep. Nancy Shear Arts
Services handled the 2002 Apollo Theater Gala,
and the 2003 Carnegie
Hall Gala which celebrated the 10th
anniversary of Opus 118 - Harlem
Center for Strings. The Carnegie Hall event
had violin students playing
side-by-side with some of today's greatest
musicians: Yo-Yo Ma, Itzhak
Perlman, Pinchas Zukerman, Joshua Bell, Bobby
McFerrin, Dave Grusin,
Mark O'Connor, Regina Carter and others. Our
challenge with the
Carnegie Hall project was to generate more
publicity for an
organization that had already received much
attention though the
Hollywood movie and documentary, as well as
extensive publicity the
previous year generated by our work on the
Apollo Theater event.
Through carefully crafted press materials and
thoughtful pitches, we
were able to place a story and large front
page photo in the New York
Times at a time when the newspaper covers were
dominated by the war in
Iraq. We also arranged for coverage on NBC's
Today Show, and placed a
story in Associated Press which broke
nation-wide. For complete press
results, click
here.
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